About Us

TireHub is a national tire distributor that delivers the full passenger and light truck tire portfolios of Bridgestone and Goodyear to tire and automotive retailers.

As two of the top tire manufacturers in the world, Bridgestone and Goodyear have shaped the tire industry into what it is today. Standing on our founders’ legacies, TireHub is committed to setting a new standard of excellence for tire distribution in the U.S., and we’ll do it by focusing on the needs of our dealers and their customers.

At TireHub, we are only successful when our dealers win and their business grows. That’s why we work toward the same goal: serving customers the right tire at the right time.

When you’re backed by TireHub, you’re working with a single sales and distribution team – over 1,000 strong, loaded with knowledge and supported by easy online ordering and daily deliveries.

TireHub Locations

TireHub’s Mission

Our mission is to distribute the highest quality products possible to our customers so they can put their customers on tires they’ll love.

The difference in driving on any tire and the right tire is a mile wide – in safety, efficiency and performance. We want every driver to enjoy their experience behind the wheel, to feel safe and have fun.

We know that a tire specially designed for your customer will make all the difference in the world.

To ensure drivers have access to tires they’ll love, we focus obsessively on our dealers and retailers. With more availability of best-in-class products and reliable deliveries, TireHub is committed to helping our dealers say yes to every customer.

Easy Ordering
Simple, fast and convenient ordering on a computer, tablet or mobile phone. You can call us, too.
Speedy, Smart Sales Force
One fast, unified team with years of industry knowledge and expertise on the full range of Bridgestone and Goodyear products.
Breadth & Depth of Premium Tires
The widest selection of best-in-class products from Bridgestone and Goodyear and on-demand access to niche premium products, including original equipment tire fitments, helping dealers provide their customers the freedom to choose the tires they want.
Right Tire, Right Time
Quickly find the tires your customers want through TireHub’s nationwide network, providing delivery and reliable fill rates for most U.S. tire dealers and retailers.

TireHub Leadership Team

Peter Gibbons assumed his role as Chief Executive Officer of TireHub in 2018. As CEO, Gibbons is focused on positioning TireHub as the leading tire distributor in the United States.

Gibbons is a veteran business and supply chain executive with 25 years of experience leading manufacturing and supply chain activities in the consumer, retail and specialty chemicals industries. He most recently served as Executive Vice President of Global Development and Product Supply for Mattel, Inc. where he played a key role in product development and supply chain management.

Gibbons previously served as Executive Vice President of Global Supply Chain Operations for Starbucks and Executive Vice President of Supply Chain for ICI Paints North America, yielding cost savings and improved fulfillment and speed to market for both companies.

Outside of his work at TireHub, Gibbons enjoys hiking, reading and supporting the Glasgow Celtic soccer club. He also serves on the boards of CP Kelco and the Jesuit School of Theology of Santa Clara University. He holds a bachelor’s degree in physics from University of Edinburgh and a master’s degree in business administration from Strathclyde Business School in Glasgow, Scotland. Gibbons has been married to his wife Katy for 28 years and has three children, Rachel, Dominic and Roisin.

Scott King assumed his role as Chief Financial Officer of TireHub in 2018.

King joins TireHub with more than 30 years of experience in key leadership roles at global companies. He most recently served as Senior Vice President of Strategy and Business Development for The Goodyear Tire & Rubber Company (Goodyear).

King also formerly served as Vice President of Finance for Goodyear’s Engineered Products Division and led the transition of the business as it was sold to The Carlyle Group. He served as Chief Financial Officer for the spin-off company, Veyance Technologies. King also previously held positions with FTI Consulting, a financial advisory firm and PricewaterhouseCoopers.

Outside of his work at TireHub, King is a fan of all sports, especially golf and skiing. He holds a bachelor’s degree from Westminster College in New Wilmington, Pennsylvania and a juris doctor degree from Duquesne University School of Law in Pittsburgh. King lives with his wife Anna and he is the proud father of daughter Carly who is a graduate of Penn State University and works in the farming/dairy industry, and son Andrew who is an Architecture major at The Ohio State University.

Sylvia Wilks assumed her role as Vice President of Operations at TireHub in 2018.

Wilks joins TireHub from Kimberly-Clark where she served as Vice President, Global Procurement, and Chief Procurement Officer for two years. In this role, she was responsible for purchasing all indirect and direct materials worldwide, managing supplier relationships to deliver growth and innovation and implementing key sourcing strategies and initiatives that drove value creation across the company’s supply chain. 

Previously, Sylvia spent 15 years with Starbucks. She most recently served as Vice President, Global Procurement, and was responsible for the strategic sourcing and supplier relationships for all direct materials in the food and beverage, packaging, tea and contract manufacturing categories. Sylvia also held various leadership positions with Starbucks in Europe and North America in manufacturing, continuous improvement, international supply chain operations and contract manufacturing. She also built and operated the only Starbucks manufacturing facility in Europe and started up the first green-field instant coffee plant to be built in North America in half a century. Additionally, Sylvia has a passion for mentoring and building talent and served as the executive lead to foster formal supply chain education for Starbucks employees through Arizona State University. 

Sylvia has experience in reducing operating costs, improving productivity and manufacturing capacity and implementing cross-functional change management initiatives. She began her career managing food processing plant operations in the U.K., before spending the next 13 years leading end-to-end supply chain operations in public and private food manufacturing companies servicing the major U.K. grocery multiples. 

Sylvia graduated with a bachelor’s degree in engineering from The University of Hull in England. She resides in Atlanta, Georgia, with her partner.

Ashok Vantipalli assumed his role as Vice President of Information Technology in 2018.

Vantipalli joins Tirehub from Sage Software, where he served as the Global Vice President of Application Delivery. In this role, he was accountable for Digital Transformation of the business from an on-prem to a SaaS company. He was also responsible for transforming 10 regional technology teams into one global function and shared services.

Prior to joining Sage in 2016, Vantipalli was the Turnaround Architect of American Cancer Society’s business to a “Digital/Mobile First” organization that delivered innovative mobile fundraising and new digital platforms, resulting in net new revenue streams for the organization.

Previously, Vantipalli spent more than 15 years in technology and management consulting, serving financial services, media and healthcare clients. At Alvarez and Marsal (A&M) Consulting, he served in interim CIO/CTO roles to support mergers and acquisitions and technology transformation initiatives for his clients. During his tenure at A&M, he also served as the Head of Technology Operations (U.S., Europe and Asia) for the largest bankruptcy and turnaround in U.S. history – Lehman Brothers.

Prior to A&M, Ashok was with McKinsey & Company, where he was the key driver of a multiyear technology transformation initiative. He began his technology career in Merck’s Clinical Trials and Research Labs Division. He later spent more than five years at KPMG Consulting, where he served as engagement manager and technology architect for large-scale system integration projects.

Ashok received a bachelor’s degree in applied mathematics and statistics, with a concentration in computer science, from State University of New York at Stony Brook. He later earned a master’s degree in computer science from New Jersey Institute of Technology.

Having relocated to Atlanta in 2012, Ashok resides in Milton with his wife and three kids. He is an active member of Atlanta technology community and also a board member at TechBridge – a non-profit that supports smaller non-profits with technology needs to increase their mission outreach.

Chris Smith assumed his role as Vice President of Human Resources of TireHub in 2018.

Smith joins TireHub with more than 20 years of experience in key leadership roles and human resources. He most recently served as Director of Human Resources – Company Owned Outlets (COO) for The Goodyear Tire & Rubber Company (Goodyear).

During his time at Goodyear, Smith served in various Human Resources roles for Goodyear subsidiaries including Wingfoot Commercial Tire Systems, LLC and Off-Highway PBU. He also formerly served as Director of Human Resources for Delta Faucet Company.

Outside of his work with TireHub, Smith is an avid sports fan, loves golfing and taking beach vacations. He holds a bachelor’s degree from Oklahoma Christian University and a Master’s of Business Administration degree from Oklahoma City University.

Ned Aguilar assumed his position as Vice President of Sales and Marketing for TireHub in 2018.

From working in independent dealerships to supporting strategic initiatives for Bridgestone, Aguilar brings more than 40 years of industry experience.

As part of the executive management team at Hibdon Tire Center in Oklahoma City, he supported the sales operation and company expansion helping the business be recognized as one of the highest performing independent dealers in the country.

Hibdon Tire Centers were sold to Morgan Tire & Auto, Inc. (MTA) in 1998, and Aguilar became Vice President of Sales and Marketing for MTA/Tires Plus. In this position he supported efforts to expand from 150 to 450 locations within a five year period.

Bridgestone acquired Morgan Tire & Auto, Inc. and Aguilar held several positions including Vice President of Marketing for Bridgestone Retail Operations (BSRO). During his time at BSRO Ned helped introduce the Firestone Complete Auto Care (FCAC) brand and brought the Morgan Tire & Auto, Tires Plus, Wheel Works, Hibdon, Michael Tire, and Avellino Tire operations into the BSRO umbrella forming a network of 1,600 locations. Over the following 5 years the network would grow to 2,200 locations.

In 2010, Aguilar began serving as Vice President of Digital Development for Bridgestone Americas where he helped develop global digital business strategies. Most recently, Ned served as Vice President of Business Development for Bridgestone’s consumer integrated group where he supported acquisition opportunities that were focused on broadening distribution strategies.

Outside of TireHub Ned enjoys spending valuable time with his family. He is also an avid runner and cyclist.

Janet Serafin assumed her role as General Counsel for TireHub in 2019. Serafin joins TireHub with 12 years of experience in the legal profession. She most recently served as Lead Business Counsel for the Electrical Systems & Services Group of Eaton Corporation. Prior to Eaton, Serafin was a litigator at the international law firm, K&L Gates, in the Pittsburgh, Pennsylvania office.

Outside of the office, Janet enjoys scuba diving, ballet barre fitness classes, bowling and travel. She lives in Atlanta, Georgia, with her husband.

Serafin holds a Bachelor of Arts in political science and philosophy from Bucknell University in Lewisburg, Pennsylvania, and a Juris Doctor from The George Washington University in Washington, DC.