TireHub is a national tire distributor that delivers the full passenger and light truck tire portfolios of Bridgestone and Goodyear to tire and automotive retailers.
As two of the top tire manufacturers in the world, Bridgestone and Goodyear have shaped the tire industry into what it is today. Standing on our founders’ legacies, TireHub is committed to setting a new standard of excellence for tire distribution in the U.S., and we’ll do it by focusing on the needs of our dealers and their customers.
At TireHub, we are only successful when our dealers win and their business grows. That’s why we work toward the same goal: serving customers the right tire at the right time.
When you’re backed by TireHub, you’re working with a single sales and distribution team – over 1,000 strong, loaded with knowledge and supported by easy online ordering and daily deliveries.
Our mission is to distribute the highest quality products possible to our customers so they can put their customers on tires they’ll love.
The difference in driving on any tire and the right tire is a mile wide – in safety, efficiency and performance. We want every driver to enjoy their experience behind the wheel, to feel safe and have fun.
We know that a tire specially designed for your customer will make all the difference in the world.
To ensure drivers have access to tires they’ll love, we focus obsessively on our dealers and retailers. With more availability of best-in-class products and reliable deliveries, TireHub is committed to helping our dealers say yes to every customer.
Speedy, Smart Sales Force
Breadth & Depth of Premium Tires
Right Tire, Right Time
TireHub Leadership Team
Ted Becker assumed his role as Vice President of Sales at TireHub in 2020.
Becker brings more than two decades of experience specializing in business transformation and commercial growth. He most recently served as president of Exide Technologies, Americas responsible for the automotive and industrial business units.
Previously, Becker worked for Michelin for 21 years. At Michelin, he held various sales and marketing positions in both the passenger and truck business units including key roles of director of sales and vice president of marketing.
Outside of work at TireHub, Becker enjoys college sports and spending time on the water. Becker received both his Bachelor of Arts degree in Political Science and his Master of Business Administration from Clemson University. He and his family reside in Alpharetta, Georgia.
Scott King assumed his role as Chief Financial Officer of TireHub in 2018.
King joins TireHub with more than 30 years of experience in key leadership roles at global companies. He most recently served as Senior Vice President of Strategy and Business Development for The Goodyear Tire & Rubber Company (Goodyear).
King also formerly served as Vice President of Finance for Goodyear’s Engineered Products Division and led the transition of the business as it was sold to The Carlyle Group. He served as Chief Financial Officer for the spin-off company, Veyance Technologies. King also previously held positions with FTI Consulting, a financial advisory firm and PricewaterhouseCoopers.
Outside of his work at TireHub, King is a fan of all sports, especially golf and skiing. He holds a bachelor’s degree from Westminster College in New Wilmington, Pennsylvania and a juris doctor degree from Duquesne University School of Law in Pittsburgh. King lives with his wife Anna and he is the proud father of daughter Carly who is a graduate of Penn State University and works in the farming/dairy industry, and son Andrew who is an Architecture major at The Ohio State University.
Sylvia Wilks assumed her role as Vice President of Operations at TireHub in 2018.
Wilks joins TireHub from Kimberly-Clark where she served as Vice President, Global Procurement, and Chief Procurement Officer for two years. In this role, she was responsible for purchasing all indirect and direct materials worldwide, managing supplier relationships to deliver growth and innovation and implementing key sourcing strategies and initiatives that drove value creation across the company’s supply chain.
Previously, Sylvia spent 15 years with Starbucks. She most recently served as Vice President, Global Procurement, and was responsible for the strategic sourcing and supplier relationships for all direct materials in the food and beverage, packaging, tea and contract manufacturing categories. Sylvia also held various leadership positions with Starbucks in Europe and North America in manufacturing, continuous improvement, international supply chain operations and contract manufacturing. She also built and operated the only Starbucks manufacturing facility in Europe and started up the first green-field instant coffee plant to be built in North America in half a century. Additionally, Sylvia has a passion for mentoring and building talent and served as the executive lead to foster formal supply chain education for Starbucks employees through Arizona State University.
Sylvia has experience in reducing operating costs, improving productivity and manufacturing capacity and implementing cross-functional change management initiatives. She began her career managing food processing plant operations in the U.K., before spending the next 13 years leading end-to-end supply chain operations in public and private food manufacturing companies servicing the major U.K. grocery multiples.
Sylvia graduated with a bachelor’s degree in engineering from The University of Hull in England. She resides in Atlanta, Georgia, with her partner.
Janet Serafin assumed her role as General Counsel for TireHub in 2019. Serafin joins TireHub with 12 years of experience in the legal profession. She most recently served as Lead Business Counsel for the Electrical Systems & Services Group of Eaton Corporation. Prior to Eaton, Serafin was a litigator at the international law firm, K&L Gates, in the Pittsburgh, Pennsylvania office.
Outside of the office, Janet enjoys scuba diving, ballet barre fitness classes, bowling and travel. She lives in Atlanta, Georgia, with her husband.
Serafin holds a Bachelor of Arts in political science and philosophy from Bucknell University in Lewisburg, Pennsylvania, and a Juris Doctor from The George Washington University in Washington, DC.
Nikki Roberson joined TireHub’s Leadership team as Director of Communications and Culture in 2020.
Roberson has been with TireHub since May 2018 and brings over 10 years of communications experience to the team. She is responsible for driving and maintaining TireHub’s commitment to culture, as well as managing all aspects of internal and external communications, including social media and public relations, for the company.
Prior to joining TireHub, Roberson most recently served as Internal Communications Manager for Manhattan Associates, responsible for global internal communications, employee engagement, and executive communications. Before that, she held similar roles at InterContinental Hotels Group (IHG) in both regional and global capacities.
Roberson holds a Bachelor of Arts in Journalism and Mass Communications from the University of North Carolina at Chapel Hill and an MBA from Georgia State University. Outside of work, she loves to travel, is an avid reader and enjoys cooking.